industry: web design, web marketing, e-commerce, automation
Design problem: devise a simple, clean, professional custom logo design for the IT company named Tangible. Come up with ideas for visual branding using new logo, and design business card.
Creative solution: the final custom made logo design combines abstract colour geometric icon, which can be used on its own or as a supporting visual, and sans-serif all capitalized typefaces wordmark. The icon represents an abstract letter T (initial letter of the company name), a hand (reference to something tangible, something one can touch), or a grabber (meaning automation for e-commerce which the client deals with) holding a pixel (reference to web and digital domain).
logo variations to be used in different contexts
visual exploration via sketching
logo icon exploration
grid and secondary graphic elements for visual branding
This logo identity design project was a bit challenging but more rewarding at the same time. I was really happy to help creating a logo for this company that “provide real, tangible, quantifiable value.”