industry: web and digital marketing
Design problem: bring into being a personalised logo design for USA based company Supercontractor that helps construction businesses with websites, SEO, and digital marketing solutions. The client wanted their new logo identity design to project integrity, trustworthiness, simplicity, and “one call does it all” feel.
Creative solution: Supercontractor custom made logo design comprises of logomark and logo text. The text represents aligned to the grid vertically stacked words “Super" and "Contractor”. Logomark and logo text are aligned to the grid with the width of a letter vertical stroke as a measure unit. The logomark represents iconic graphics of the abstract three-dimensional letterforms S (Super) and C (Contractor) that remind building or some sort of architectural forms thus referring to construction industry.
logo variations to be used in different contexts
Right after I studied the client's creative brief I moved to ideation and thumbnailing phase where I was trying to capture any possible concept. This is usually an exploratory process so I'm trying to generate as many variants as possible.
visual exploration via sketching
Depending on the project I might present up to 3 working concepts to spot one direction to work further on. Sometimes it would be just one initial logo concept, it all differs from project to project. So, I offered 3 possible visual solutions this time and the client chose one.
logo icon exploration
As a graphic designer, and particularly logo designer, I know that I'm not only provide my client with graphics but with a certain solutiuon of their branding problem. So along with a primary exclusive logo design I also developed 3 additional original logo variations (solid, segmented, and wireframe) which can be used depending on the media and situation. Primary version will be used on device screens and in colour printing, while three other simpler versions can be used when only monochrome printing is available, for hot foiling, blind impressions. The modular format of the logo allows using the icon on its own without a text. Thus it can be used as favicon, app icon, just icon for whatever purposes.
build grid for the logo
I also prepared a simple PDF logo guide for this customer logo design.
This creative logo project is the part of my #LogoRun2017 campaign.