Bright Pictures logo redesign
industry: film production, media
Bright Pictures is a Swedish production company for film and TV. They make series and feature films. As the company is planning to expand into making even more film and more TV products they feel the old logo design must be updated. They wanted their new logo to feel completely new: “there are no elements from the old logo that we want to keep.”
The logo concept represents iconic graphics of perforated film that forms interlocking initial letters B + P which stand for Bright Pictures and refer to movie industry.
There are 3 variations to be used depending on the media and situation. Primary version will be used on screens and in colour printing, while two other simpler versions can be used when only monochrome printing is available, for hot foiling, blind impressions, and so on. The modular format of the logo allows using the icon on its own without a text. Thus it can be used as favicon, app icon, just icon for whatever purposes.
Ideation and sketching phase where I try to jot down any concept possible that might or might not work. This is an exploratory process so I'm trying just to generate as much variants as possible.
The violet colour was chosen since it is not used by the company “competitors”, it is fresh, modern, and at the same time quite professionally looking, when treated right.
Logo text represents aligned to the grid vertically stacked words “Bright Pictures” all capital letters. Logomark and logo text are aligned to the grid with the width of a letter I as a measure unit.
Here is a simple logo guide I have created for Bright Pictures company. This logo project is the part of my #LogoRun2017 campaign.