A client and a specialist (graphic designer, a logo designer in our case) cooperation is quite common phenomenon. Often there is a party that has a business problem, money, and no time, and there is a party that has knowledge, experience, and tools to solve the problems, and wants reasonable remuneration for the work. Ideally, a designer would provide a design to a happy client, a happy client get a design and pay the designer. Again ideally their cooperation might continue in the future which would generate stunning designs and income for both a client and a designer. Well in reality it's not so smooth.
Unfortunately for us, entrepreneurs, businessmen, and designers, there happens situations from time to time when we encounter amateurs or even swindlers who might deceive us into unprofessional process and rip off our so valuable time, and in some cases even our money, well in any case it's our money, because our time is our money.
Ok, let's dissect the issue from a client's perspective. Here I'd like to give some advice on how to figure out a designer isn't novice or fraud.
First check up designer's "home", where he or she resides, I mean designer's website portfolio and social networks. First things first. You don't need to graduate from an art school to figure out designer's site is ugly or sloppy. If a designer failed at creating own website how can you trust a person to design something for you?
Next take a look at a website address, if it's something like 'sitename.weebly.com', 'sitename.wix.com', etc., it means a designer doesn't care much about purchasing nice domain name and paying for a hosting, or what is more horrible doesn't know how to do this. So this designer wants to earn money but isn't willing or caring to invest in own business. I wouldn't trust a person like that. Alternatively, if a designer's site is something like 'sitename.com' (tovarkovdesign.com) it means a designer paid for domain registration and a website hosting. In this case you see a designer establishes himself or herself as a professional and cares about own brand. It's a green light so far.
Nowadays we can easily set multiple email boxes, one for friends and family, one for professional purposes, another one for subscriptions, and so on, but still many people even with experience neglect it. So if a designer have an email like email@example.com it's a sign of novice to me. If you do business you should care about your face and your clients' experience, have an email like firstname.lastname@example.org (email@example.com) or even firstname.lastname@example.org (email@example.com).
Presence in social networks, relevant posts, communication with audience, consistent accounts' and profiles' nicknames, branding, avatars and cover images altogether may prove you are dealing with a reliable designer.
You can tell if a designer is a novice from communication, you would feel it for sure. If he or she is asking you all the time to make decisions, gives you opportunity to choose a design all the time, hardly ever explains design options, let you rule so to say, most possibly you are working with an inexperienced designer. A professional designer knows how to build a dialogue with a client, a professional designer is confident in his/her design and can explain and prove his/her choice.
10 logos in 3 days
If a individual designer (not a team) assures to generate multiple concepts in a three day term, most possibly the quality will be low, so it's a red flag. Anyways you will use only one logo. So it's better to spend 3 days just for 1 logo concept.
If a designer has a web-market account, I mean if a designer sells something, it's a very good sign. Firstly, it means such a designer has expertise, secondly, a designer has passive income which supports him or her and let concentrate on quality work instead of taking on every single project just out of necessity.
In general a designer is sort of a public person, quite open and fragile if you like. Don't afraid to work with a freelancer. If you see from designer's portfolio, website, social networks, and even first emails, that it's a person that cares, you can definitely work with this person. A good designer would do best to deliver superior quality design, because it is their salary, portfolio, time, promotion, and brand. But what about a client? Find out more in the next post.