You do business, right? You sell things or provide services, you have a channel or a blog, or (and) you use social media to make money, then you need a logo. Why? Because it's your name, it's the name and an image of your product. Your logo = your image + your name. No logo - no name. You are just one of those in a big market ocean.
Coat your name
You actually have a name, your first name, family name, or full name, nickname, name of your site, blog, shop, whatever product you provide. But where is this name right now? On a browser tab written in default fonts? Hastily scribbled on a piece of paper or post-it? It's somewhat vague, isn't it? It feels like something is missing. You need to flesh out your name, you need to coat your name in a nice visual form. This is where a good logo will make you a service.
Logo would serve as a quick instant sign, mark, symbol, icon for your name, I mean your business name or just brand name. It may coincide with your real name though.
In today's information heavy loaded life this nice mark will help instantly read and recognise , and navigate to your brand.
Logo is one of the key elements of the brand. If you have a logo it means you care. You care about your image, about your brand, about your audience, you invest in your thing. In case you have a remarkable logo it means you care even more.
You can sell without a logo, you cannot sell without a product, but with both a product and a logo you would sell even better.
I should have started from this, your logo is a quality mark and distinction mark. Logo on your product says 'This is my product and it's of a high quality'. It will help your clients to find and distinguish your product from another ones.
Need a professional advice on logo design and branding or just want to say hi, don't hesitate to contact me, I would be more than happy to help you.
Logo is very important for building your brand, but mind that it is only one of the many elements. Mind that you can sell without a logo, you cannot sell without a product, but with both a product and a logo you will sell even better. With high quality logo and branding campaign but poor marketing your business won't sustain itself, but with poor logo and good marketing you can build an evergreen business. Try to guess what will happen if you combine quality product, amazing logo, remarkable branding, and sensational marketing?